MailChimp for WordPress vs Thrive Leads

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Feature MailChimp for WordPress v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details Thrive Leads v10.8.9.1 · checked 23 Oct 2026 Paid Visit Details
At a glance
Active installs 1M+ —
Last updated September 16, 2026 —
Editions MC4WP: Mailchimp for WordPress · Mailchimp for WordPress Premium ($) Thrive Leads ($)
Pros Native HTML sign-up forms with full field control; Sign-up hooks for Contact Form 7, WPForms, Gravity Forms and WooCommerce; Form widget and block for placing forms; Lists refreshed daily from the Mailchimp account Opt-in forms, popups and lightbox templates for lead capture; Connects to many email marketing and automation services; Stores captured leads in the plugin's own database
Cons Form designer, logging and user sync are Premium only; Needs a Mailchimp API key connected to the site; Procaptcha bot protection loads a third-party script when enabled Commercial product that needs a paid Thrive licence; Licence check depends on the vendor server being reachable; Large plugin with many dashboards and connections to configure
Mentioned in our posts 2 1
More features
Other features Sign-up forms built from native HTML, Sign-up form widget, AMP-compatible sign-up forms, Campaigns archive block, Daily Mailchimp list refresh, Background subscribe through Action Scheduler or WP-Cron Lead form block ($), Lead storage in the plugin database ($), Email marketing auto-responder connections ($)
Integrations
Email Mailchimp AWeber ($), ConvertKit ($), GetResponse ($), Constant Contact ($), Brevo (Sendinblue) ($)
E-commerce WooCommerce, Easy Digital Downloads SendOwl ($)
Plugins Contact Form 7, WPForms, Gravity Forms —
Other Procaptcha (Prosopo) Thrive licence server ($)
Requires WordPress 5.3 —
Requires PHP 7.4 8.1
Tested up to 7.1 —
Phones home No No
External services js.prosopo.io, api.prosopo.io, api.mailchimp.com thrivethemes.com, api.pinterest.com, clients6.google.com, api.getresponse.com, api2.getresponse.com, api.constantcontact.com, api.hubapi.com, api.ontraport.com, api.sendfox.com, console.sendlayer.com, api.convertkit.com, api.getgo.com, api.madmimi.com, webinarjam.genndi.com, app.webinarjam.com, api.webinarjam.com, api.postmarkapp.com, api.mailerlite.com, connect.mailerlite.com, api.dropboxapi.com, content.dropboxapi.com, api.aweber.com, auth.aweber.com, www.sendowl.com, thrivethemesapi.com, service-api.thrivethemes.com, graph.facebook.com, www.googleapis.com, landingpages.thrivethemes.com
Blocks 2 —
Shortcodes — 7