MailOptin vs Website Pop-up Builder by BDOW! (formerly Sumo)
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| Feature | MailOptin v1.2.78.7 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details | Website Pop-up Builder by BDOW! (formerly Sumo) v1.45 · checked 23 Oct 2026 Free + paid · ★ 4.2/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 10,000+ |
| Last updated | October 13, 2026 | October 19, 2026 |
| Editions | MailOptin Lite · MailOptin Premium ($) | SumoMe |
| Pros | Popups, opt-in forms, notification bars and slide-ins; Blog posts sent as email newsletters; Connections to many email and CRM services; Shortcodes and a block for placing opt-in forms | Pop-ups and signup forms managed from the vendor dashboard; Simple site ID setting, no pop-up code to write; WooCommerce cart subtotal and coupon helpers |
| Cons | Premium themes and some features need the paid version; Many outbound connections to third-party services; Large codebase with many shortcodes and email templates | Front-end script from an external service on every page; Pop-ups and statistics depend on a BDOW account; Paid features are promoted through the dashboard |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Popups, opt-in forms and slide-ins, Opt-in form block, Email newsletter when a post is published, Email campaign builder, Scheduled email campaign sends, Premium optin themes ($) | Vendor pop-up script added to front-end pages, Site ID setting connects the site to the vendor account, WooCommerce cart subtotal and coupon helpers, Dashboard widget with the account link, Statistics screen loaded from the vendor dashboard |
| Integrations | ||
| Mailchimp, ConvertKit, MailerLite, Brevo | — | |
| CRM | HubSpot, Zoho CRM | — |
| Marketing | Klaviyo | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | WPForms, Contact Form 7, Gravity Forms | — |
| Other | — | BDOW! (SumoMe) script service |
| Requires WordPress | 6.4 | 4.7 |
| Requires PHP | 7.4 | 7.0 |
| Tested up to | 7.1 | 7.1.3 |
| Phones home | No | No |
| External services | auth.mailoptin.io, challenges.cloudflare.com, www.google.com, vimeo.com, api.beehiiv.com, api.moosend.com, api.mailerlite.com, a.klaviyo.com, api.sendfox.com, clientapi.benchmarkemail.com, api.sendgrid.com, api.brevo.com, api.getresponse.com, api.convertkit.com, app.bentonow.com, api.sender.net, api.omnisend.com, api.encharge.io, api.egoiapp.com, api.ap3api.com, app.icontact.com, api.flodesk.com, api.sendpulse.com, api.getgist.com, api.mailgun.net, emailoctopus.com, api.elasticemail.com, api.getwemail.io, connect.mailerlite.com, api.ontraport.com, opencollective.com | load.sumome.com, sumome.com |
| Blocks | 2 | — |
| Shortcodes | 60 | — |