MailPoet vs OptinMonster
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| Feature | MailPoet v5.43.0 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details | OptinMonster v2.17.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500,000+ | — |
| Last updated | October 20, 2026 | — |
| Editions | MailPoet · MailPoet Premium ($) | OptinMonster · OptinMonster account plans ($) |
| Pros | Newsletter editor with responsive templates; Sign-up forms and new post notifications; WooCommerce integration for shop emails; Usage analytics is off by default | Campaigns built in the OptinMonster app and embedded by shortcode, block or widget; Elementor and classic editor support; Exit-intent and inline campaign options |
| Cons | Sending goes through the MailPoet sending service; Captcha on forms loads Google or Cloudflare scripts when enabled; Some features need a paid MailPoet key | Needs a paid OptinMonster account to run campaigns; Campaign scripts load from the vendor's servers; Some features, such as MonsterLink click-to-load, need a higher plan |
| Mentioned in our posts | 2 | 4 |
| More features | ||
| Other features | Sign-up forms, Automatic emails such as welcome and post notifications, WooCommerce email editor integration, Email open and click tracking, Subscriber tracking consent capture, Captcha on sign-up forms | Campaigns embedded with shortcodes, Elementor widget for campaigns, Insert campaigns in the classic editor, MonsterLink click-to-load campaigns ($) |
| Integrations | ||
| MailPoet sending service | — | |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | WPForms, Elementor |
| Other | Google reCAPTCHA, Cloudflare Turnstile | — |
| Requires WordPress | 7.0 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | Only if you agree |
| External services | bridge.mailpoet.com, challenges.cloudflare.com, www.google.com | app.optinmonster.com, optinmonster.com, api.omwpapi.com, a.omwpapi.com |
| Blocks | 5 | 1 |
| Shortcodes | — | 3 |