MonsterInsights vs OptinMonster
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| Feature | MonsterInsights v11.3.0 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details | OptinMonster v2.17.1 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 2M+ | — |
| Last updated | September 16, 2026 | — |
| Editions | Google Analytics for WordPress by MonsterInsights · MonsterInsights Pro ($) | OptinMonster · OptinMonster account plans ($) |
| Pros | Adds Google Analytics tracking without code; Traffic overview and popular posts in wp-admin; Free core with a guided connect flow | Campaigns built in the OptinMonster app and embedded by shortcode, block or widget; Elementor and classic editor support; Exit-intent and inline campaign options |
| Cons | Reports depend on connecting a Google account through the vendor service; Advanced reporting and ecommerce need the paid Pro version; Admin shows upsell notices for Pro | Needs a paid OptinMonster account to run campaigns; Campaign scripts load from the vendor's servers; Some features, such as MonsterLink click-to-load, need a higher plan |
| Mentioned in our posts | 3 | 4 |
| More features | ||
| Other features | Google Analytics gtag tracking code on the front end, Traffic overview reports in the dashboard, Popular posts widget and list, Report summary emails, Connect flow to link a Google account via the vendor service, Server-side events through the GA4 Measurement Protocol, Detects the Pro version and shows upgrade notices ($) | Campaigns embedded with shortcodes, Elementor widget for campaigns, Insert campaigns in the classic editor, MonsterLink click-to-load campaigns ($) |
| Integrations | ||
| Analytics | Google Analytics | — |
| E-commerce | — | WooCommerce |
| Plugins | — | WPForms, Elementor |
| Other | MonsterInsights connect service, MonsterInsights usage check-in | — |
| Requires WordPress | 5.6.0 | 6.0 |
| Requires PHP | 7.2 | 7.4 |
| Tested up to | 7.1 | 7.0 |
| Phones home | Only if you agree | Only if you agree |
| External services | www.monsterinsights.com, www.google.com, analytics.google.com, plugin-cdn.monsterinsights.com, connect.monsterinsights.com, app.monsterinsights.com, miusage.com, cdn.get.mi-translations.com | app.optinmonster.com, optinmonster.com, api.omwpapi.com, a.omwpapi.com |
| Blocks | 4 | 1 |
| Shortcodes | 1 | 3 |