MonsterInsights vs WP Google Analytics Events
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| Feature | MonsterInsights v11.3.0 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details | WP Google Analytics Events v2.8.2 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 2M+ | 5,000+ |
| Last updated | September 16, 2026 | April 2, 2024 |
| Editions | Google Analytics for WordPress by MonsterInsights · MonsterInsights Pro ($) | WP Google Analytics Events · WP Google Analytics Events Pro ($) |
| Pros | Adds Google Analytics tracking without code; Traffic overview and popular posts in wp-admin; Free core with a guided connect flow | Free click and scroll event tracking without writing JavaScript; Event definitions managed in the admin; Google Tag Manager and gtag snippet output; Shortcodes for saved click and scroll events |
| Cons | Reports depend on connecting a Google account through the vendor service; Advanced reporting and ecommerce need the paid Pro version; Admin shows upsell notices for Pro | Readme states it does not support GA4; Pro upgrade prompts appear in several admin screens; Admin pages load Tailwind CSS from a public CDN |
| Mentioned in our posts | 3 | 1 |
| More features | ||
| Other features | Google Analytics gtag tracking code on the front end, Traffic overview reports in the dashboard, Popular posts widget and list, Report summary emails, Connect flow to link a Google account via the vendor service, Server-side events through the GA4 Measurement Protocol, Detects the Pro version and shows upgrade notices ($) | Click event definitions, Scroll depth event definitions, Sends events through dataLayer or gtag, Google Tag Manager snippet output, gtag configuration snippet output, Shortcodes for saved click and scroll events, Admin settings pages for events |
| Integrations | ||
| — | Drip sign-up form | |
| Analytics | Google Analytics | Google Analytics (legacy ga.js and gtag), Google Tag Manager |
| Other | MonsterInsights connect service, MonsterInsights usage check-in | — |
| Requires WordPress | 5.6.0 | 3.0 |
| Requires PHP | 7.2 | — |
| Tested up to | 7.1 | 6.3.4 |
| Phones home | Only if you agree | No |
| External services | www.monsterinsights.com, www.google.com, analytics.google.com, plugin-cdn.monsterinsights.com, connect.monsterinsights.com, app.monsterinsights.com, miusage.com, cdn.get.mi-translations.com | www.googletagmanager.com, www.getdrip.com, cdn.tailwindcss.com, ga-dev-tools.appspot.com |
| Blocks | 4 | — |
| Shortcodes | 1 | 2 |