Perfmatters vs Converter for Media
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Perfmatters v2.6.8 · checked 23 Oct 2026 Paid Visit Details | Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 500,000+ |
| Last updated | — | October 14, 2026 |
| Editions | Perfmatters ($) | Converter for Media · Converter for Media PRO ($) |
| Pros | Per-page control of scripts and styles; Lazy loading, minification and CDN rewrite included; Database cleanup built in | Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence |
| Cons | Paid product, updates need a licence key; Not a page cache or object cache; pair it with one; Many options can change how pages behave, so testing is needed | AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API |
| Mentioned in our posts | 1 | — |
| Features (Speed Optimization plugins checklist) | ||
| Page cache | No | — |
| Browser cache | No | — |
| Minify CSS/JS | Paid | — |
| CDN | Paid | — |
| Object cache | No | — |
| Database cleanup | Paid | — |
| Free version | No | — |
| More features | ||
| Other features | Per-page script and style control ($), Lazy loading for images, iframes and assets ($), Remove unused CSS and inline stylesheets ($), Resource preload hints ($), Google Fonts handling ($), Local copy of Google Analytics scheduled daily ($), WP-CLI commands ($), Safe mode notice for testing ($) | Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($) |
| Integrations | ||
| Analytics | Google Analytics ($) | — |
| Other | Google Fonts ($), Perfmatters license server ($) | Cloudflare, Converter for Media API ($), Deactivation survey endpoint |
| Requires WordPress | 5.5 | 4.9 |
| Requires PHP | 8.1 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | perfmatters.io | api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com |
| Shortcodes | 1 | — |