Speed Optimizer vs Converter for Media

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Feature Speed Optimizer v7.8.5 · checked 23 Oct 2026 Free · ★ 4.2/5 Visit Details Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details
At a glance
Active installs 1M+ 500,000+
Last updated October 20, 2026 October 14, 2026
Editions Speed Optimizer Converter for Media · Converter for Media PRO ($)
Pros Page caching, minification and lazy loading in one place; Browser cache headers and database cleanup; Free, from the WordPress.org directory Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence
Cons Dynamic caching and Memcached are SiteGround-only; CDN premium tier depends on the hosting plan; Calls Google PageSpeed and Google Fonts services AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API
Features (Speed Optimization plugins checklist)
Page cache Yes —
Browser cache Yes —
Minify CSS/JS Yes —
CDN Paid —
Object cache Yes —
Database cleanup Yes —
Free version Yes —
More features
Other features Lazy loading of images, iframes and videos, Image optimisation, WebP image conversion, Force HTTPS, Heartbeat control, PageSpeed analysis Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($)
Integrations
Analytics Google PageSpeed Insights —
Other Google Fonts Cloudflare, Converter for Media API ($), Deactivation survey endpoint
Requires WordPress 5.5.1 4.9
Requires PHP 7.0 7.4
Tested up to 7.1 7.1
Phones home No No
External services www.googleapis.com, fonts.googleapis.com, sgwpdemo.com, api.wordpress.org api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com