Lasso Lite vs WP All Import - Link Cloaking Add-on
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| Feature | Lasso Lite v161 · checked 23 Oct 2026 Free + paid · ★ 3.1/5 Visit Details | WP All Import - Link Cloaking Add-on v1.1.5 · checked 23 Oct 2026 Paid Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 4,000+ | — |
| Last updated | October 21, 2026 | — |
| Editions | Lasso Lite · Lasso Pro ($) | WP All Import - Link Cloaking Add-on ($) |
| Pros | Cloaked short links on your own domain; Product displays with a block or shortcode; Imports links from other link plugins | Cloaks links in imported content; Covers excerpts and custom fields; Affiliate URL cloaking option during import |
| Cons | Auto-monetising Amazon links needs the paid Pro plan; Usage analytics are on by default in the admin; Amazon product details need your own Amazon credentials | Requires WP All Import; Paid add-on; licence needed for updates; Changes content only during an import run |
| More features | ||
| Other features | Cloaked short links on your own site, Basic click counts per link, Product display via [lasso] shortcode, Elementor widget for the Lasso shortcode, Import existing links from other plugins, Groups for organising links, Amazon product details via your own credentials, Upgrade to Pro prompts and licence check ($) | Cloak links in imported content and excerpts ($), Cloak links in imported custom fields ($), Affiliate URL cloaking ($) |
| Integrations | ||
| Analytics | PostHog | — |
| E-commerce | Amazon Creators API | — |
| Plugins | Elementor | WP All Import ($) |
| Other | Sentry | — |
| Requires WordPress | 5.1 | — |
| Requires PHP | 7.2 | — |
| Tested up to | 7.1 | — |
| Phones home | Yes | No |
| External services | creatorsapi.amazon, ph.getlasso.co, getlasso.co, app.getlasso.co, o51581.ingest.sentry.io, creatorsapi.auth.us-east-1.amazoncognito.com | — |
| Shortcodes | 1 | — |
| Custom tables | — | 1 |