Speculative Loading vs Converter for Media

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Feature Speculative Loading v1.7.0 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details
At a glance
Active installs 70,000+ 500,000+
Last updated August 26, 2026 October 14, 2026
Editions Speculative Loading Converter for Media · Converter for Media PRO ($)
Pros Near-instant page changes for visitors; Settings under Settings > Reading; Maintained by the WordPress Performance Team Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence
Cons Prerendering loads pages before the click, so page scripts may run early; Behaviour depends on browser support for the Speculation Rules API AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API
More features
Other features Speculation rules printed in the footer, Prefetch or prerender mode and eagerness settings, Exclude paths from speculation Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($)
Integrations
Other — Cloudflare, Converter for Media API ($), Deactivation survey endpoint
Requires WordPress 6.9 4.9
Requires PHP 7.4 7.4
Tested up to 7.1 7.1
Phones home No No
External services — api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com