Starfish Reviews vs WP Customer Reviews
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| Feature | Starfish Reviews v3.1.31 · checked 23 Oct 2026 Free + paid · ★ 4.6/5 Visit Details | WP Customer Reviews v3.8.1 · checked 23 Oct 2026 Free + paid · ★ 4.3/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 100+ | 20,000+ |
| Last updated | October 23, 2026 | June 17, 2026 |
| Editions | Starfish Review Generation & Marketing for WordPress · Starfish Reviews Premium ($) | WP Customer Reviews · WP Customer Reviews Pro ($) |
| Pros | Funnels route happy customers to public review sites; Testimonials and feedback collected on your own site; Shortcode and embed options for funnels and testimonials | Reviews are moderated before they appear on the site; Schema.org markup with aggregate star ratings; Shortcodes place the review list and form on any page; Custom review fields can be added and changed in settings |
| Cons | Review importing, reports and scraping need Premium; Freemius licence and account flow comes with the plugin; Large plugin with many premium-gated screens | Advanced options depend on a separate Pro add-on plugin; Sends an admin email for each new submission unless mail is disabled |
| Mentioned in our posts | 1 | 2 |
| More features | ||
| Other features | Review funnels that route happy customers to review sites, Funnel shortcode for embedding on pages, Testimonial capture and storage on your own site, Private feedback entries from unhappy customers, Custom branding on funnels and collections ($), Scheduled scraping of existing review profiles ($), Import reviews from funnel destinations and display them ($), Basic reports ($), Premium-only feedback screens ($) | Review form shortcode, Reviews wait for approval (pending status), Schema.org review and rating markup, Aggregate star ratings, Custom review fields, Admin email on new review, Input spam and XSS filtering, Paginated review list |
| Integrations | ||
| Plugins | Freemius | — |
| Other | Starfish community feed | — |
| Requires WordPress | 6.0 | 5.3 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.0.4 | 7.0 |
| Phones home | Only if you agree | No |
| External services | starfish.reviews, api.freemius.com, checkout.freemius.com, cdnjs.cloudflare.com | — |
| Shortcodes | 1 | 3 |