W3 Total Cache vs Converter for Media
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | W3 Total Cache v2.11.0 · checked 23 Oct 2026 Free + paid · ★ 4.4/5 Visit Details | Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 900,000+ | 500,000+ |
| Last updated | October 20, 2026 | October 14, 2026 |
| Editions | W3 Total Cache · W3 Total Cache Pro ($) | Converter for Media · Converter for Media PRO ($) |
| Pros | Page, browser, object and CDN caching in one plugin; Minification of CSS and JavaScript; Works with many CDN providers in the free code | Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence |
| Cons | Large settings area that is easy to misconfigure; Some modules need external cache servers or CDN accounts; Pro upgrade notes appear in the free admin | AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API |
| Mentioned in our posts | 3 | — |
| Features (Speed Optimization plugins checklist) | ||
| Page cache | Yes | — |
| Browser cache | Yes | — |
| Minify CSS/JS | Yes | — |
| CDN | Yes | — |
| Object cache | Yes | — |
| Free version | Yes | — |
| More features | ||
| Other features | Database query caching, Fragment caching for plugins and themes ($), Local usage statistics collection, Pro upgrade notes in the free admin ($), Pro licence check ($) | Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($) |
| Integrations | ||
| Analytics | New Relic | — |
| Storage | BunnyCDN, Google Drive, Rackspace Cloud Files | — |
| Other | — | Cloudflare, Converter for Media API ($), Deactivation survey endpoint |
| Requires WordPress | 6.0 | 4.9 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | api.bunny.net, identity.api.rackspacecloud.com, api.newrelic.com, closure-compiler.appspot.com, management.core.windows.net | api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com |