Converter for Media vs WP-Optimize
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | WP-Optimize v4.7.0 · checked 23 Oct 2026 Free · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500,000+ | 1M+ |
| Last updated | October 14, 2026 | September 21, 2026 |
| Editions | Converter for Media · Converter for Media PRO ($) | WP-Optimize · WP-Optimize Premium ($) |
| Pros | Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence | Page, browser and minified-asset caching in the free edition; Database cleanup for revisions, spam, tables and more; Image compression and WebP conversion |
| Cons | AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API | Unused CSS, Google Fonts hosting and Cloudflare purge are paid; Image compression relies on the reSmush.it service; Many scheduled background jobs run on the site |
| Mentioned in our posts | — | 1 |
| Features (Speed Optimization plugins checklist) | ||
| Page cache | — | Yes |
| Browser cache | — | Yes |
| Minify CSS/JS | — | Yes |
| CDN | — | Yes |
| Object cache | — | No |
| Database cleanup | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($) | Image compression through reSmush.it, WebP conversion of compressed images, Scheduled page cache preload, 404 error log with daily pruning, Gzip compression test, Spam comment review link, Unused CSS removal ($), Local hosting of Google Fonts ($) |
| Integrations | ||
| Other | Cloudflare, Converter for Media API ($), Deactivation survey endpoint | reSmush.it, checkgzipcompression.com, Cloudflare ($) |
| Requires WordPress | 4.9 | 4.9 |
| Requires PHP | 7.4 | 7.2 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com | checkgzipcompression.com, api.resmush.it, plugins.svn.wordpress.org, teamupdraft.com |