Converter for Media vs WP Smush
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| Feature | Converter for Media v6.7.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | WP Smush v4.3.5 · checked 23 Oct 2026 Free + paid · ★ 4.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500,000+ | 1M+ |
| Last updated | October 14, 2026 | October 20, 2026 |
| Editions | Converter for Media · Converter for Media PRO ($) | Smush · Smush Pro ($) |
| Pros | Converts uploads to WebP on the server with GD or Imagick; Optional Cloudflare cache rules and cache purge; Core WebP conversion works without a licence | Bulk and on-upload image compression at no cost; Lazy loading for images and embedded video; Works with common page builders, WooCommerce and caching plugins |
| Cons | AVIF output and cloud conversion need the PRO licence; Upgrade prompts appear in the admin and plugin list; Cloud conversion sends images to a vendor API | WebP, AVIF, resizing and the image CDN need Smush Pro; Images are sent to the WPMU DEV API for compression |
| Mentioned in our posts | — | 3 |
| Features (Speed Optimization plugins checklist) | ||
| CDN | — | Yes |
| Free version | — | Yes |
| More features | ||
| Other features | Local WebP conversion with GD or Imagick, Serve WebP through rewrite rules, Convert on upload, Cloudflare cache rules and purge, AVIF output format ($), Cloud conversion through the vendor API ($), PRO access token validation ($) | Bulk compression of the media library, Lazy loading for images and embedded video, WebP and AVIF conversion (Pro) ($) |
| Integrations | ||
| E-commerce | — | WooCommerce |
| Plugins | — | WP Rocket, Elementor, Divi, Gravity Forms |
| Other | Cloudflare, Converter for Media API ($), Deactivation survey endpoint | WPMU DEV Smush API |
| Requires WordPress | 4.9 | 6.4 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | Only if you agree |
| External services | api-converter.mattplugins.com, data.mattplugins.com, api.cloudflare.com | smushpro.wpmudev.com |
| Custom tables | — | 1 |