Conversion Tracking for WooCommerce vs WooPayments
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| Feature | Conversion Tracking for WooCommerce v2.1.6 · checked 23 Oct 2026 Free + paid · ★ 3.0/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 20,000+ | 800,000+ |
| Last updated | October 6, 2026 | October 8, 2026 |
| Editions | Conversion Tracking for WooCommerce · Conversion Tracking for WooCommerce Pro ($) | WooPayments |
| Pros | Sends cart, checkout and purchase events to several ad platforms; Settings page for each tracking ID, no theme edits needed; Custom code box for other tracking services | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Pro features are advertised in the admin, not included here; Each integration needs its own ID typed into settings; Ad pixels load third-party scripts on store pages | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Google Analytics 4 events, Google Ads tag and conversions, Meta (Facebook) pixel events, X (Twitter) universal tag, Custom tracking code box, Cart, checkout and purchase event dispatch, Conversion Tracking settings page | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Marketing | Google Ads, Meta Pixel, X (Twitter) Universal Tag | — |
| Analytics | Google Analytics 4 | — |
| E-commerce | WooCommerce | — |
| Other | — | FedEx |
| Requires WordPress | 5.4 | 6.0 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | icanhazip.com, www.googletagmanager.com, connect.facebook.net, static.ads-twitter.com, api.appsero.com | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |