Conversion Tracking for WooCommerce vs WooCommerce PayPal Payments
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| Feature | Conversion Tracking for WooCommerce v2.1.6 · checked 23 Oct 2026 Free + paid · ★ 3.0/5 Visit Details | WooCommerce PayPal Payments v4.2.0 · checked 23 Oct 2026 Free · ★ 2.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 20,000+ | 800,000+ |
| Last updated | October 6, 2026 | October 21, 2026 |
| Editions | Conversion Tracking for WooCommerce · Conversion Tracking for WooCommerce Pro ($) | WooCommerce PayPal Payments |
| Pros | Sends cart, checkout and purchase events to several ad platforms; Settings page for each tracking ID, no theme edits needed; Custom code box for other tracking services | Official PayPal gateway with smart buttons on product and checkout pages; Pay Later, card fields and Apple Pay or Google Pay wallets; Subscriptions, saved payment methods and ShipStation order tracking |
| Cons | Pro features are advertised in the admin, not included here; Each integration needs its own ID typed into settings; Ad pixels load third-party scripts on store pages | Available payment methods depend on PayPal account and country eligibility; Many modules are switched on in settings, so the setup has several steps |
| More features | ||
| Other features | Google Analytics 4 events, Google Ads tag and conversions, Meta (Facebook) pixel events, X (Twitter) universal tag, Custom tracking code box, Cart, checkout and purchase event dispatch, Conversion Tracking settings page | PayPal smart buttons on product, mini-cart and checkout, Pay Later messages on product, cart and checkout blocks, Apple Pay gateway, Google Pay gateway, Card fields module, Pay upon invoice alternative payment method, PayPal subscriptions and renewals, Saved payment methods, Fraud protection module, Order tracking through the ShipStation plugin |
| Integrations | ||
| Payment | — | PayPal, Apple Pay, Google Pay |
| Marketing | Google Ads, Meta Pixel, X (Twitter) Universal Tag | — |
| Analytics | Google Analytics 4 | — |
| E-commerce | WooCommerce | — |
| Plugins | — | ShipStation |
| Requires WordPress | 5.4 | 6.5 |
| Requires PHP | 7.4 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | icanhazip.com, www.googletagmanager.com, connect.facebook.net, static.ads-twitter.com, api.appsero.com | api-m.paypal.com, www.paypal.com, api-m.sandbox.paypal.com, www.sandbox.paypal.com, api.woocommerce.com, www.paypal.ai, d.joinhoney.com, www.google.com |
| Blocks | — | 6 |