Pixel Manager for WooCommerce vs WooPayments
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| Feature | Pixel Manager for WooCommerce v1.71.0 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | WooPayments v11.2.0 · checked 23 Oct 2026 Free · ★ 3.4/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 40,000+ | 800,000+ |
| Last updated | October 20, 2026 | October 8, 2026 |
| Editions | Pixel Manager for WooCommerce · Pixel Manager for WooCommerce Pro ($) | WooPayments |
| Pros | Tracks purchases and funnel events for several ad platforms at once; Google Consent Mode settings included; Configured from the admin with no tag code to write | Card payments managed from the WordPress dashboard; Built-in fraud screening and duplicate payment detection; Multi-currency pricing with a currency switcher block |
| Cons | Some options, including server-side events, need the paid Pro version; Browser pixels are exposed to ad blockers and consent tools; Licensing runs through the Freemius SDK | Needs a WooPayments account before it can take payments; Only available in the countries WooPayments supports |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Meta (Facebook) pixel events, TikTok pixel events, Pinterest tag events, OpenAI ads pixel for ChatGPT ads, Google Consent Mode settings, Google tag proxy for first-party loading, Server-side event processing ($) | Card payment gateway for WooCommerce, Checkout integration and payment fields, Fraud screening service, Duplicate payment detection, Multi-currency pricing, Multi-currency switcher block, WooPay express checkout scheduling and session handling |
| Integrations | ||
| Payment | — | Stripe |
| Marketing | OpenAI | — |
| Analytics | Google Tag Manager | — |
| Social | Meta Pixel, TikTok, Pinterest | — |
| Other | — | FedEx |
| Requires WordPress | 6.2 | 6.0 |
| Requires PHP | 7.3 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | pmw.sweetcode.com, www.googletagmanager.com, www.cloudflare.com, www.google-analytics.com, graph.facebook.com, connect.facebook.net | translate.wordpress.com, pay.woo.com, public-api.wordpress.com, jetpack.wordpress.com |
| Blocks | — | 1 |
| Shortcodes | 2 | — |