Admin Columns Pro - WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Admin Columns Pro - WooCommerce v3.7.3 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | Admin Columns Pro - WooCommerce ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Extra columns for products, orders, coupons and subscriptions; Filtering and export from list screens; Inline editing for some order and product fields | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires Admin Columns Pro to be installed; Subscription columns need WooCommerce Subscriptions; A commercial add-on; a licence is needed for updates | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Extra product list columns ($), Extra coupon list columns ($), Subscription list columns ($), Filters on the order list ($), Inline order notes editing ($), Export of order address columns ($), Quick add from list screens ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce ($) | WooCommerce |
| Plugins | WooCommerce Subscriptions ($), Admin Columns Pro ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | 5.6.20 | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |