GTM4WP - Google Tag Manager for WordPress
700,000+ active installs · Rated 4.5/5 · Updated October 12, 2026
GTM4WP places Google Tag Manager container snippets on a WordPress site and builds a data layer for page, user and WooCommerce events. It supports several containers and includes consent mode, a tag blocklist, and media and contact form tracking. It suits sites that manage analytics and marketing tags in Google Tag Manager. The limit is that it is only a loader and data layer, so the tags, triggers and consent setup still have to be built in Google Tag Manager.
Pros
- Places GTM containers without editing theme files
- Data layer for WooCommerce, forms and media events
- Consent mode and a tag blocklist are built in
Cons
- Tags, triggers and consent rules must be set up in Google Tag Manager
- Tracking setup is complex and needs a tag manager account
Topics: Ecommerce plugins
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