WooCommerce
7M+ active installs · Rated 4.5/5 · Updated October 9, 2026
An open-source ecommerce plugin that turns a WordPress site into an online shop for physical goods, digital downloads and more. It covers product pages, cart, checkout, payments, shipping and order management, and a large marketplace of extensions adds subscriptions, bookings and memberships. It suits shops of almost any size. The core plugin is free, and many extensions are paid.
Pros
- Simple and variable products, cart, checkout and coupons
- Built-in payment, shipping zone, tax and email tools
- REST API and WP-CLI commands for store management
Cons
- Payments, shipping and tax all need setup before selling
- Many advanced features come from paid marketplace add-ons
- Contacts Woo and WordPress services for some optional features
Topics: Ecommerce plugins
Mentioned in
- Best Ecommerce WordPress Plugins (Free and Paid)
- 20+ Must Have WordPress Plugins – Essential Plugins for Professional WordPress Websites
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