GTM4WP - Google Tag Manager for WordPress vs Kadence
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Kadence v1.5.2 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 500,000+ |
| Last updated | October 12, 2026 | July 24, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Kadence · Kadence Pro ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Fast, lightweight theme with an accessible front end; Drag-and-drop header builder and breadcrumbs; Integrations with WooCommerce, LearnDash and Kadence Blocks |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Customizer promotes the paid Kadence Pro edition; Many options are spread across a large customizer |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Drag-and-drop header builder, Breadcrumbs component, Local hosting of Google Fonts, WooCommerce theme support, Kadence Pro upgrade section in customizer |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | LearnDash, Kadence Blocks, bbPress, Elementor Pro theme builder, Beaver Builder, Divi |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 6.3 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9.1 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |