GTM4WP - Google Tag Manager for WordPress vs GeneratePress
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | GeneratePress v3.6.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 500,000+ |
| Last updated | October 12, 2026 | December 1, 2025 |
| Editions | GTM4WP - Google Tag Manager for WordPress | GeneratePress · GP Premium ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Lightweight theme focused on speed; Customizer options for layout, typography and colour; WooCommerce, bbPress and BuddyPress compatibility |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Many advanced options require the paid GP Premium add-on; Customizer shows premium-only sections for some settings |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Customizer layout, typography and colour options, GeneratePress dashboard page, Widget areas, Premium options upsell in customizer |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Contact Form 7, Polylang, WPML | bbPress, BuddyPress |
| Other | — | Google Fonts |
| Requires WordPress | 6.3 | 6.5 |
| Requires PHP | 8.0 | 7.4 |
| Tested up to | 7.1 | 6.9 |
| Phones home | No | No |
| External services | www.googletagmanager.com | — |