Astra vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 700,000+ |
| Last updated | October 15, 2026 | October 12, 2026 |
| Editions | Astra · Astra Pro ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | Elementor, LearnDash, Yoast SEO | Contact Form 7, Polylang, WPML |
| Other | Google Fonts | — |
| Requires WordPress | 5.3 | 6.3 |
| Requires PHP | 5.3 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | fonts.googleapis.com, api.ipify.org | www.googletagmanager.com |