WordPress Ad Widget vs WP-Insert
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | WordPress Ad Widget v2.20.1 · checked 23 Oct 2026 Free · ★ 4.3/5 Visit Details | WP-Insert v2.6.0 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 2,000+ | 9,000+ |
| Last updated | September 25, 2025 | July 30, 2026 |
| Editions | Ad Widget for WordPress | Wp-Insert |
| Pros | Simple sidebar widgets for HTML, image and Parkave ads; No ad manager setup needed; Settings page under the Settings menu | Free, with unlimited ad blocks; Placement in content, widgets, shortcodes and the block editor; Device and country targeting, resolved from a bundled database; No visitor IP sent to external services, per the readme |
| Cons | Relies on the Broadstreet service and its scripts; Loads third-party scripts on the admin page; Limited to sidebar widget placements | Ad code is inserted as supplied, so the site owner must check it; Country targeting uses a bundled IP database that needs upkeep; Ad networks must be configured separately; the plugin only inserts code |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | HTML ad widget, Image ad widget, Parkave ad widget, Ad Widget settings page, Ad image fetched into the media library | Ad units with rules and placement, In-post ad shortcode, Ad widget, Block editor ad block, Country targeting from a bundled IP database, ads.txt generator and editor, A/B testing of ad units, Page-level (Auto) ads output, Legal page templates with site name shortcode |
| Integrations | ||
| Marketing | — | Google AdSense |
| Analytics | — | Google Analytics (ga.js tracking code) |
| Other | Broadstreet | — |
| Requires WordPress | 3.0 | 6.3 |
| Requires PHP | — | 7.4 |
| Tested up to | 6.8.2 | 7.0 |
| Phones home | No | No |
| External services | my.broadstreetads.com, broadstreet-common.s3.amazonaws.com, cdn.broadstreetads.com | — |
| Blocks | — | 1 |
| Shortcodes | — | 4 |