WP-Insert
9,000+ active installs · Rated 4.5/5 · Updated October 28, 2026
An ad insertion plugin that places ad code from AdSense or any other network above, below or within post content, after chosen paragraphs, in widgets or via shortcodes. A rules system controls where ads show, with device and country targeting, A/B testing and ads.txt management. It also helps add tracking code and legal page templates. It suits publishers wanting broad control without a paid upgrade. The plugin is free to use.
Pros
- Free, with unlimited ad blocks
- Placement in content, widgets, shortcodes and the block editor
- Device and country targeting, resolved from a bundled database
- No visitor IP sent to external services, per the readme
Cons
- Ad code is inserted as supplied, so the site owner must check it
- Country targeting uses a bundled IP database that needs upkeep
- Ad networks must be configured separately; the plugin only inserts code
Topics: Ad Management plugins
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