Product Labels and Stickers vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Product Labels and Stickers v1.1.1 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | Product Labels and Stickers ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Badges on shop and product pages; Rules by product, category, role, country and date; Replaces the default WooCommerce sale badge | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Commercial product sold through WooCommerce.com; Badge markup must be checked against each theme; Requires WooCommerce to be active | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Badges managed as a custom post type ($), Badges on shop page images ($), Badges on product page thumbnails ($), Hides the default WooCommerce sale badge ($), Badge rules by user role ($), Badge rules by country ($), Badges with start and end dates ($), Settings tab under WooCommerce ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce ($) | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |