AdRoll for WooCommerce Stores vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AdRoll for WooCommerce Stores v2.3.2 · checked 23 Oct 2026 Free · ★ 2.5/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 500+ | 700,000+ |
| Last updated | May 12, 2026 | October 12, 2026 |
| Editions | AdRoll for WooCommerce Stores | GTM4WP - Google Tag Manager for WordPress |
| Pros | Retargeting pixel and WooCommerce events without writing code; Official plugin from AdRoll | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Sends checkout payload and AdRoll cookie data to AdRoll; Needs an AdRoll account to do anything | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | AdRoll retargeting pixel on every page, Add-to-cart tracking, Checkout started event sent to AdRoll, Order conversion tracking on thank-you page, Search page tracking, Configuration REST endpoint | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Marketing | AdRoll | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 4.4 | 6.3 |
| Requires PHP | 5.6.20 | 8.0 |
| Tested up to | 6.9 | 7.1 |
| Phones home | Yes | No |
| External services | app.adroll.com, s.adroll.com | www.googletagmanager.com |