AffiliateWP - Lifetime Commissions vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP - Lifetime Commissions v1.6.4 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AffiliateWP - Lifetime Commissions ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Separate lifetime referral rate, rate type and lifetime length; Can be enabled globally or per affiliate; Affiliates can see their lifetime customers in the affiliate area; Option to hide customer emails from affiliates | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires the paid AffiliateWP core plugin; Only works through integrations AffiliateWP itself has enabled; Adds its own database table | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Links customers to their referring affiliate for future orders ($), Separate lifetime referral rate and rate type ($), Lifetime length in days (0 for unlimited) ($), Enable and override settings per affiliate ($), Lifetime Customers tab in the affiliate area ($), [affiliate_lifetime_customers] shortcode ($), Hide lifetime customer emails from affiliates ($), Link customers to affiliates on user registration ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Payment | PayPal ($) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce ($), Easy Digital Downloads ($), iThemes Exchange ($) | WooCommerce |
| Plugins | AffiliateWP ($), MemberPress ($), Restrict Content Pro ($), Paid Memberships Pro ($), Gravity Forms ($), Ninja Forms ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |
| Shortcodes | 1 | — |
| Custom tables | 1 | — |