AffiliateWP - Recurring Referrals vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP - Recurring Referrals v1.9.2 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AffiliateWP - Recurring Referrals ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Separate recurring rate, rate type and referral limit settings; Per-affiliate and per-product recurring rates for WooCommerce and EDD; Supports many subscription and membership plugins | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires the paid AffiliateWP core plugin; Only works with the subscription plugins it has integrations for; Stripe support relies on WP Simple Pay webhooks | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Global recurring referral rate and rate type ($), Limit on number of recurring referrals per subscription ($), Per-affiliate recurring rates and limits ($), Per-product recurring rates for WooCommerce and EDD ($), Optional use of Tiered Rates add-on for renewals ($), Batch migration of referral parent IDs ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Payment | PayPal ($), WP Simple Pay (Stripe) ($) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce Subscriptions ($), Easy Digital Downloads Recurring ($) | WooCommerce |
| Plugins | AffiliateWP ($), MemberPress ($), Restrict Content Pro ($), Paid Memberships Pro ($), Gravity Forms ($), LifterLMS ($), MemberMouse ($), Zippy Courses ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | www.paypal.com, www.sandbox.paypal.com | www.googletagmanager.com |