AffiliateWP - Affiliate Portal vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP - Affiliate Portal v1.5.3 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AffiliateWP - Affiliate Portal ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Richer dashboard with reports, controls and sections; Optional views for order details, lifetime and multi-tier commissions; Works with WooCommerce and Easy Digital Downloads order data | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires the AffiliateWP core plugin and a licence for updates; Large front-end build adds scripts to the affiliate pages | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | REST routes for portal controls ($), Portal views registry for custom views ($), Order details view for affiliates ($), Lifetime commissions view and columns ($), Multi-tier commissions view ($), Store credit payout option in the portal ($), Direct link tracking scripts ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | Easy Digital Downloads ($), WooCommerce ($) | WooCommerce |
| Plugins | AffiliateWP ($), Advanced Coupons ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |