AffiliateWP - Allowed Products vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | AffiliateWP - Allowed Products v1.3.0 · checked 23 Oct 2026 Free · ★ 5.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1,000+ | 700,000+ |
| Last updated | May 8, 2025 | October 12, 2026 |
| Editions | AffiliateWP - Allowed Products | GTM4WP - Google Tag Manager for WordPress |
| Pros | Commission only on the products you choose; Works with WooCommerce and Easy Digital Downloads orders; Settings sit in the AffiliateWP integrations tab | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires the AffiliateWP core plugin; Products not on the list earn no commission, which can surprise affiliates | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Commission limited to allowed products, Settings in the AffiliateWP integrations tab, Notification filter for new referrals | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce, Easy Digital Downloads | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.2 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 6.8 | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |