AffiliateWP - Direct Link Tracking vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP - Direct Link Tracking v1.3.3 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AffiliateWP - Direct Link Tracking ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Affiliates can link with plain URLs, no referral parameter needed; Approval workflow with optional emails to managers and affiliates; Global and per-affiliate domain limits plus a domain blacklist | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires AffiliateWP and an AffiliateWP licence; Depends on the HTTP referrer, which is often missing or trimmed; Updates are tied to the AffiliateWP add-on updater | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Credits visits from approved affiliate domains via the referrer ($), Admin screen to approve or reject affiliate domains ($), Direct Links tab in the Affiliate Area ($), Shortcode to show the direct links form ($), Global and per-affiliate limit on domains ($), Domain blacklist, Facebook and Google blocked by default ($), Emails on submission, approval and rejection ($), Enable direct link tracking per affiliate ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | — | WooCommerce |
| Plugins | AffiliateWP ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |
| Shortcodes | 1 | — |
| Custom tables | 1 | — |