AffiliateWP - External Referral Links vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP - External Referral Links v1.2.2 · checked 23 Oct 2026 Free · ★ 3.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700+ | 700,000+ |
| Last updated | August 27, 2025 | October 12, 2026 |
| Editions | AffiliateWP - External Referral Links | GTM4WP - Google Tag Manager for WordPress |
| Pros | Lets affiliates promote landing pages on a different domain; Only three settings: store URL, referral variable, cookie lifetime; Cookie keeps the referral across page views on the external site | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Only useful with AffiliateWP running on the store site; Rewrites links client-side with jQuery only; No reporting of its own; tracking happens in AffiliateWP | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Stores the affiliate ID from the URL in a cookie, Appends the affiliate ID to links pointing at the store, Settings page for store URL, referral variable and cookie lifetime, Filter to change the cookie lifetime, Pantheon-compatible cookie name | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | — | WooCommerce |
| Plugins | AffiliateWP | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.2 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 6.8 | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |