AffiliateWP - Store Credit vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | AffiliateWP - Store Credit v2.6.2 · checked 23 Oct 2026 Free · ★ 3.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 300+ | 700,000+ |
| Last updated | October 24, 2024 | October 12, 2026 |
| Editions | AffiliateWP - Store Credit | GTM4WP - Google Tag Manager for WordPress |
| Pros | Pays referrals as store credit rather than cash; Shows available credit in the affiliate dashboard; Applies credit at WooCommerce checkout | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires the AffiliateWP core plugin; Credit application at checkout is handled by the WooCommerce integration | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Referral payouts as store credit, Available credit shown in the affiliate dashboard, Store credit shortcode, Credit applied as a virtual coupon at checkout | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | AffiliateWP | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.2 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 6.7 | 7.1 |
| Phones home | No | No |
| External services | — | www.googletagmanager.com |
| Shortcodes | 1 | — |