AffiliateWP vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AffiliateWP checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | — | GTM4WP - Google Tag Manager for WordPress |
| Pros | Tracks referrals and visits across many commerce and membership plugins; Affiliate area, creatives, custom links and coupons in one plugin; Built-in payout methods, including PayPal and Stripe | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Commercial licence required; add-ons use their own licence checks; Weekly usage check-in to a vendor server, with no opt-out in the code | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | — | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | — | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | — | No |
| External services | — | www.googletagmanager.com |