Afterpay Gateway for WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Afterpay Gateway for WooCommerce v3.9.0 · checked 23 Oct 2026 Free · ★ 3.6/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
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| At a glance | ||
| Active installs | 10,000+ | 700,000+ |
| Last updated | October 14, 2026 | October 12, 2026 |
| Editions | Afterpay Gateway for WooCommerce | GTM4WP - Google Tag Manager for WordPress |
| Pros | Official plugin from Afterpay with automatic refunds; Instalment messaging on product, category and cart pages, plus blocks and shortcodes; Express checkout button on the cart page; Supports the WooCommerce block checkout; Sandbox mode with separate test credentials | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Needs an Afterpay merchant account and approval; Only available for the configured settlement currency unless multicurrency is enabled; Runs a cron job every 15 minutes to refresh payment limits | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Afterpay payment method at checkout, Refunds sent to Afterpay from the order screen, Express checkout button on the cart page, Instalment messaging on product, category and cart pages, Product and cart messaging blocks, Logo and paragraph shortcodes, WooCommerce block checkout support, Exclude product categories from Afterpay, Cross-border trade and multicurrency option, Sends shipping courier data to Afterpay on order status change | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Payment | Afterpay, Square (marketplace script) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 6.0.3 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 7.0.4 | 7.1 |
| Phones home | No | No |
| External services | global-api.afterpay.com, global-api-sandbox.afterpay.com, static.afterpay.com, js.squarecdn.com, js-sandbox.squarecdn.com | www.googletagmanager.com |
| Blocks | 2 | — |
| Shortcodes | 2 | — |