Analytify vs Matomo
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Analytify v9.1.2 · checked 23 Oct 2026 Free + paid · ★ 4.7/5 Visit Details | Matomo v5.13.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 20,000+ | 60,000+ |
| Last updated | September 25, 2026 | September 15, 2026 |
| Editions | Analytify · Analytify Pro ($) | Matomo Analytics · Matomo premium plugins ($) |
| Pros | Core GA4 stats and page-level views in the WordPress dashboard; Search Console queries next to analytics data; GDPR consent mode and CookieYes or Cookie Notice support | Self-hosted analytics with full data ownership; Visitor opt-out shortcodes and block for GDPR needs; WooCommerce, Easy Digital Downloads and MemberPress order tracking |
| Cons | Needs a Google account and Google API access; Advanced tracking and add-ons need Pro; Vendor telemetry is opt-in, but one activation log is sent even when the opt-in is skipped | Needs a Matomo server, self-hosted or Matomo Cloud; Heatmaps, session recordings and similar tools are paid premium plugins; Some features call third-party APIs such as Bing and AI providers when configured |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Core GA4 stats dashboard, Search Console keyword stats, GDPR and Google Consent Mode v2, Pro add-ons page and advanced tracking ($) | Tracking code injected into the site, Analytics reports in the WordPress admin, Visitor opt-out shortcodes, Opt-out block for the block editor, Privacy badge shortcode, Multisite admin menu, Scheduled check for suggested plugins, Premium analytics add-ons such as heatmaps ($) |
| Integrations | ||
| Analytics | Google Analytics, Google Search Console | — |
| E-commerce | — | WooCommerce, Easy Digital Downloads, MemberPress |
| Other | CookieYes | Anthropic, OpenAI, Bing |
| Requires WordPress | 4.0 | 4.8 |
| Requires PHP | — | 7.2.5 |
| Tested up to | 7.0 | 7.1.0 |
| Phones home | Only if you agree | No |
| External services | app.telemetry.wpbrigade.com, api.iplocation.net, www.googleapis.com, accounts.google.com, oauth2.googleapis.com, analyticsadmin.googleapis.com, analytify.io, www.google-analytics.com, www.googletagmanager.com | json.aspsms.com, www.bing.com, api.matomo.org |
| Blocks | — | 1 |
| Shortcodes | 2 | 4 |