Matomo
60,000+ active installs · Rated 4.5/5 · Updated September 15, 2026
A plugin, Connect Matomo (formerly WP-Piwik), that shows statistics from an existing Matomo analytics installation in the WordPress dashboard. It can add and adjust the Matomo tracking code, supports multisite networks and offers shortcodes such as a visitor opt-out. It suits sites using Matomo as a privacy-conscious alternative to Google Analytics. The plugin is free, but it needs a Matomo instance, either self-hosted or a paid cloud plan.
Pros
- Self-hosted analytics with full data ownership
- Visitor opt-out shortcodes and block for GDPR needs
- WooCommerce, Easy Digital Downloads and MemberPress order tracking
Cons
- Needs a Matomo server, self-hosted or Matomo Cloud
- Heatmaps, session recordings and similar tools are paid premium plugins
- Some features call third-party APIs such as Bing and AI providers when configured
Topics: Ecommerce plugins , Google Analytics plugins
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