Astra vs Matomo
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Matomo v5.13.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 60,000+ |
| Last updated | October 15, 2026 | September 15, 2026 |
| Editions | Astra · Astra Pro ($) | Matomo Analytics · Matomo premium plugins ($) |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Self-hosted analytics with full data ownership; Visitor opt-out shortcodes and block for GDPR needs; WooCommerce, Easy Digital Downloads and MemberPress order tracking |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Needs a Matomo server, self-hosted or Matomo Cloud; Heatmaps, session recordings and similar tools are paid premium plugins; Some features call third-party APIs such as Bing and AI providers when configured |
| Mentioned in our posts | 1 | 1 |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | Tracking code injected into the site, Analytics reports in the WordPress admin, Visitor opt-out shortcodes, Opt-out block for the block editor, Privacy badge shortcode, Multisite admin menu, Scheduled check for suggested plugins, Premium analytics add-ons such as heatmaps ($) |
| Integrations | ||
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads, MemberPress |
| Plugins | Elementor, LearnDash, Yoast SEO | — |
| Other | Google Fonts | Anthropic, OpenAI, Bing |
| Requires WordPress | 5.3 | 4.8 |
| Requires PHP | 5.3 | 7.2.5 |
| Tested up to | 7.1 | 7.1.0 |
| Phones home | Only if you agree | No |
| External services | fonts.googleapis.com, api.ipify.org | json.aspsms.com, www.bing.com, api.matomo.org |
| Blocks | — | 1 |
| Shortcodes | — | 4 |