GTM4WP - Google Tag Manager for WordPress vs Matomo
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| Feature | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details | Matomo v5.13.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 700,000+ | 60,000+ |
| Last updated | October 12, 2026 | September 15, 2026 |
| Editions | GTM4WP - Google Tag Manager for WordPress | Matomo Analytics · Matomo premium plugins ($) |
| Pros | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in | Self-hosted analytics with full data ownership; Visitor opt-out shortcodes and block for GDPR needs; WooCommerce, Easy Digital Downloads and MemberPress order tracking |
| Cons | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account | Needs a Matomo server, self-hosted or Matomo Cloud; Heatmaps, session recordings and similar tools are paid premium plugins; Some features call third-party APIs such as Bing and AI providers when configured |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support | Tracking code injected into the site, Analytics reports in the WordPress admin, Visitor opt-out shortcodes, Opt-out block for the block editor, Privacy badge shortcode, Multisite admin menu, Scheduled check for suggested plugins, Premium analytics add-ons such as heatmaps ($) |
| Integrations | ||
| Analytics | Google Tag Manager | — |
| E-commerce | WooCommerce | WooCommerce, Easy Digital Downloads, MemberPress |
| Plugins | Contact Form 7, Polylang, WPML | — |
| Other | — | Anthropic, OpenAI, Bing |
| Requires WordPress | 6.3 | 4.8 |
| Requires PHP | 8.0 | 7.2.5 |
| Tested up to | 7.1 | 7.1.0 |
| Phones home | No | No |
| External services | www.googletagmanager.com | json.aspsms.com, www.bing.com, api.matomo.org |
| Blocks | — | 1 |
| Shortcodes | — | 4 |