Google for WooCommerce vs Matomo
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Google for WooCommerce v3.10.0 · checked 23 Oct 2026 Free · ★ 2.7/5 Visit Details | Matomo v5.13.1 · checked 23 Oct 2026 Free + paid · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 800,000+ | 60,000+ |
| Last updated | October 20, 2026 | September 15, 2026 |
| Editions | Google for WooCommerce | Matomo Analytics · Matomo premium plugins ($) |
| Pros | Syncs the WooCommerce product feed to Google Merchant Center; Sets up Google Ads campaigns from the store admin; Syncs coupons and shipping rates to Google | Self-hosted analytics with full data ownership; Visitor opt-out shortcodes and block for GDPR needs; WooCommerce, Easy Digital Downloads and MemberPress order tracking |
| Cons | Needs a Google account with Merchant Center and Ads access; Only works with WooCommerce; Connects to several Google services, so setup takes time | Needs a Matomo server, self-hosted or Matomo Cloud; Heatmaps, session recordings and similar tools are paid premium plugins; Some features call third-party APIs such as Bing and AI providers when configured |
| Mentioned in our posts | — | 1 |
| More features | ||
| Other features | Product feed sync to Google Merchant Center, Google Ads account and campaign setup, Ads recommendations shown in the admin, Merchant Center policy compliance check, WooCommerce coupon sync to Google, Shipping rates sent to Google, Plugin event tracking through WooCommerce Tracks | Tracking code injected into the site, Analytics reports in the WordPress admin, Visitor opt-out shortcodes, Opt-out block for the block editor, Privacy badge shortcode, Multisite admin menu, Scheduled check for suggested plugins, Premium analytics add-ons such as heatmaps ($) |
| Integrations | ||
| Marketing | Google Ads | — |
| E-commerce | Google Merchant Center, WooCommerce | WooCommerce, Easy Digital Downloads, MemberPress |
| Other | — | Anthropic, OpenAI, Bing |
| Requires WordPress | 6.9 | 4.8 |
| Requires PHP | 7.4 | 7.2.5 |
| Tested up to | 7.1 | 7.1.0 |
| Phones home | Only if you agree | No |
| External services | ads-developers.googleblog.com, api.telegram.org, maker.ifttt.com, api.sendgrid.com, www.googleapis.com, www.gstatic.com, cloud.google.com, iamcredentials.googleapis.com, iamcredentials.universe, cloudresourcemanager.universe, api.pwnedpasswords.com | json.aspsms.com, www.bing.com, api.matomo.org |
| Blocks | — | 1 |
| Shortcodes | — | 4 |