Astra vs Google Analytics for WooCommerce
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Astra v4.14.1 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | Google Analytics for WooCommerce v2.4.4 · checked 23 Oct 2026 Free · ★ 2.8/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1M+ | 100,000+ |
| Last updated | October 15, 2026 | October 20, 2026 |
| Editions | Astra · Astra Pro ($) | Google Analytics for WooCommerce |
| Pros | Header and footer builder with schema markup; Compatibility layers for WooCommerce, Elementor, LearnDash and Yoast SEO; Lightweight front end and RTL and translation support | Sends purchase and checkout events to GA4 with no code; Optional enhanced e-commerce events and 404 tracking; Respects the WP Consent API |
| Cons | Astra Pro add-on and premium modules are sold separately; Free theme shows Pro upgrade notices in the admin; Optional usage tracking asks for consent first | Built on classic WooCommerce hooks, which custom checkouts may skip; Only the events in its mapping are sent; Needs a GA4 property and e-commerce reporting set up in Google Analytics |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Header and footer builder, Schema.org markup, WooCommerce compatibility layer, Elementor compatibility layer, LearnDash compatibility layer, Google Fonts in the typography options, Pro upgrade notices | gtag.js tracker loaded on store pages, Purchase, add-to-cart and checkout events mapped to WooCommerce hooks, Enhanced e-commerce remove-from-cart events, Enhanced e-commerce product impression and click events, Optional tracking of 404 pages, Captures add-to-cart, including AJAX and redirect flows, WP Consent API registration, utm_nooverride parameter for Google Ads referrals |
| Integrations | ||
| Analytics | — | Google Analytics |
| E-commerce | WooCommerce | — |
| Plugins | Elementor, LearnDash, Yoast SEO | WP Consent API |
| Other | Google Fonts | — |
| Requires WordPress | 5.3 | 7.0 |
| Requires PHP | 5.3 | 7.4 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | Only if you agree |
| External services | fonts.googleapis.com, api.ipify.org | — |