Attentive Tag WP Plugin vs GTM4WP - Google Tag Manager for WordPress
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| Feature | Attentive Tag WP Plugin v1.0.0 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | Attentive Tag WP Plugin ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Passes cart, product and order data to the Attentive tag; Single domain setting; Settings page under Settings | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Only useful with an Attentive account; Loads a third-party tracking script on every page | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Attentive tag script loaded on all pages ($), Cart data passed to the tag ($), Product data on single product pages ($), Order data on the order-received page ($), Attentive domain setting ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Marketing | Attentive ($) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | — | 6.3 |
| Requires PHP | 7.0 | 8.0 |
| Tested up to | 6.0 | 7.1 |
| Phones home | No | No |
| External services | cdn.attn.tv | www.googletagmanager.com |