AutomateWoo - Refer A Friend Add-on vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | AutomateWoo - Refer A Friend Add-on v2.13.3 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AutomateWoo - Refer A Friend Add-on ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Referral links and coupons for customers; Referral status in the customer account area; Share buttons for social networks | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Requires AutomateWoo to be installed; Share options depend on external social sites | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Referral page and share shortcodes ($), Referral tab in the customer account area ($), Referral rules for advocates and friends ($), Scheduled cleanup of advocate keys ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| Social | Facebook share ($), X share ($), WhatsApp share ($) | — |
| E-commerce | — | WooCommerce |
| Plugins | AutomateWoo ($) | Contact Form 7, Polylang, WPML |
| Requires WordPress | 7.0 | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.facebook.com, twitter.com, api.whatsapp.com | www.googletagmanager.com |
| Shortcodes | 5 | — |