AutomateWoo vs GTM4WP - Google Tag Manager for WordPress
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| Feature | AutomateWoo v6.9.2 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | AutomateWoo ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Triggered workflows for carts, orders and customers; Built-in conversion reports; Integrations with Mailchimp, ActiveCampaign and Twilio | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Adds scheduled jobs and database tables; Needs a commercial licence through the vendor | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Workflows stored as a custom post type ($), Action library for workflow steps ($), Conversion reports ($), Communication preferences shortcode ($), Marketing opt-in block ($), Usage tracking follows WooCommerce opt-in ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Mailchimp ($) | — | |
| CRM | ActiveCampaign ($) | — |
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce ($) | WooCommerce |
| Plugins | Polylang ($) | Contact Form 7, Polylang, WPML |
| Other | Twilio ($) | — |
| Requires WordPress | 7.0 | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | Only if you agree | No |
| External services | — | www.googletagmanager.com |
| Blocks | 1 | — |
| Shortcodes | 2 | — |