B2B for WooCommerce vs GTM4WP - Google Tag Manager for WordPress
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| Feature | B2B for WooCommerce v4.2.0 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | B2B for WooCommerce ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Role-based pricing and product visibility; Quote requests and order restrictions; Customer registration fields and tax-exempt handling | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Many overlapping modules to configure; AI assistant needs an external provider account | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Quote requests stored as a post type ($), Order restriction rules ($), Cart-based discount rules ($), Role-based price import ($), Product visibility by user role ($), Custom registration fields ($), Tax-exempt customer handling with expiry emails ($), AI assistant for store management ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce ($) | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Other | Google reCAPTCHA ($), OpenAI ($), Google Gemini ($), Anthropic Claude ($), EU VIES VAT check ($) | — |
| Requires WordPress | 6.5 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | www.google.com, ec.europa.eu | www.googletagmanager.com |
| Shortcodes | 5 | — |