B2BKing Pro vs GTM4WP - Google Tag Manager for WordPress
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| Feature | B2BKing Pro v5.6.30 · checked 23 Oct 2026 Paid Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | — | 700,000+ |
| Last updated | — | October 12, 2026 |
| Editions | B2BKing Pro ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Customer groups with group, tiered and dynamic pricing rules; B2B registration, quote request and bulk or CSV ordering; Works on top of WooCommerce with a free core plugin | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Needs a paid licence key and the B2BKing Core plugin; Large rule set can take time to configure | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Customer groups and group rules ($), Dynamic pricing rules ($), Customer-specific pricing ($), B2B registration forms ($), Quote request form ($), Bulk order and CSV order forms ($), Purchase lists ($), Offers for customers and groups ($), Custom customer and quote fields ($), Cloudflare Turnstile on forms ($) | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | WPML ($) | Contact Form 7, Polylang, WPML |
| Other | Cloudflare Turnstile ($), EU VIES VAT check service ($) | — |
| Requires WordPress | — | 6.3 |
| Requires PHP | — | 8.0 |
| Tested up to | — | 7.1 |
| Phones home | No | No |
| External services | challenges.cloudflare.com, ec.europa.eu | www.googletagmanager.com |
| Shortcodes | 14 | — |