B2BKing Core vs GTM4WP - Google Tag Manager for WordPress
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| Feature | B2BKing Core v5.2.61 · checked 23 Oct 2026 Free + paid · ★ 4.9/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 10,000+ | 700,000+ |
| Last updated | October 7, 2026 | October 12, 2026 |
| Editions | B2BKing Core · B2BKing Pro ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Free customer groups, custom roles and wholesale pricing; Account approval emails for new B2B customers | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Many advanced B2B features only come with the paid Pro add-on; Pro upsell screens appear in the admin | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| More features | ||
| Other features | Customer groups, Custom customer roles, Individual wholesale pricing, Dynamic pricing rules, Custom customer fields, Account approval emails, Customer and shop owner conversations, Offers post type, Pro upgrade prompts in admin | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Other | EU VIES VAT check service | — |
| Requires WordPress | 4.8 | 6.3 |
| Requires PHP | 5.6.20 | 8.0 |
| Tested up to | 7.1 | 7.1 |
| Phones home | No | No |
| External services | ec.europa.eu | www.googletagmanager.com |