BigCommerce for WordPress vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | BigCommerce for WordPress v5.1.2 · checked 23 Oct 2026 Free · ★ 3.9/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 300+ | 700,000+ |
| Last updated | December 12, 2024 | October 12, 2026 |
| Editions | BigCommerce for WordPress | GTM4WP - Google Tag Manager for WordPress |
| Pros | WordPress front end with BigCommerce catalogue and checkout; Gutenberg blocks for cart, checkout and gift certificates | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Needs a separate BigCommerce store account; Tied to BigCommerce; not a standalone WooCommerce store | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | BigCommerce checkout block, BigCommerce cart block, Gift certificate blocks, OAuth connection to a BigCommerce store, Storefront API tokens over GraphQL, Scheduled route update from BigCommerce, Matomo analytics compatibility | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | Matomo | Google Tag Manager |
| E-commerce | BigCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Requires WordPress | 5.2 | 6.3 |
| Requires PHP | 7.4.0 | 8.0 |
| Tested up to | 6.7 | 7.1 |
| Phones home | No | No |
| External services | api.bigcommerce.com, login.bigcommerce.com | www.googletagmanager.com |