Blossom Fashion vs GTM4WP - Google Tag Manager for WordPress
Compare WordPress plugins and tools side by side. Pick products with “Compare” in the software directory.
| Feature | Blossom Fashion v1.4.6 · checked 23 Oct 2026 Free + paid · ★ 5.0/5 Visit Details | GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details |
|---|---|---|
| At a glance | ||
| Active installs | 1,000+ | 700,000+ |
| Last updated | April 19, 2026 | October 12, 2026 |
| Editions | Blossom Fashion · Blossom Fashion Pro ($) | GTM4WP - Google Tag Manager for WordPress |
| Pros | Free fashion and lifestyle blog layout; Instagram, newsletter and advertisement sections; Schema, WooCommerce and RTL support | Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in |
| Cons | Pro upgrade prompts in the customizer and dashboard; Webfont downloads from Google Fonts when the local webfont loader runs; Some extra sections need extra setup | Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account |
| Mentioned in our posts | 1 | — |
| More features | ||
| Other features | Instagram section, Typography controls with Google Fonts, Local webfont loader that caches Google Fonts files, Go to Pro customizer section, WooCommerce theme support | GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support |
| Integrations | ||
| Analytics | — | Google Tag Manager |
| E-commerce | WooCommerce | WooCommerce |
| Plugins | — | Contact Form 7, Polylang, WPML |
| Other | Google Fonts | — |
| Requires WordPress | 6.2 | 6.3 |
| Requires PHP | 7.4 | 8.0 |
| Tested up to | 6.9 | 7.1 |
| Phones home | No | No |
| External services | fonts.googleapis.com, fonts.gstatic.com | www.googletagmanager.com |