CartFlows Pro vs GTM4WP - Google Tag Manager for WordPress

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Feature CartFlows Pro v3.2.0 · checked 23 Oct 2026 Paid Visit Details GTM4WP - Google Tag Manager for WordPress v2.0.6 · checked 23 Oct 2026 Free · ★ 4.5/5 Visit Details
At a glance
Active installs — 700,000+
Last updated — October 12, 2026
Editions CartFlows Pro ($) GTM4WP - Google Tag Manager for WordPress
Pros Order bumps, one-click upsells and downsells; A/B testing and extra payment gateways; Works with the free CartFlows flows Places GTM containers without editing theme files; Data layer for WooCommerce, forms and media events; Consent mode and a tag blocklist are built in
Cons Needs a paid licence key and the free CartFlows plugin; Gateway features depend on the store's own provider accounts Tags, triggers and consent rules must be set up in Google Tag Manager; Tracking setup is complex and needs a tag manager account
More features
Other features Order bumps ($), One-click upsells ($), A/B testing ($), Licence activation and updates ($) GTM container snippets in head and body, Multiple containers, Page variables in the data layer, Google Consent Mode, Tag blocklist for pages and elements, WooCommerce event tracking in the data layer, Contact Form 7 tracking, Media (video and audio) events, User events in the data layer, Visitor data module, AMP support
Integrations
Payment Stripe ($), PayPal ($), Mollie ($), Square ($) —
Analytics — Google Tag Manager
E-commerce — WooCommerce
Plugins Beaver Builder ($) Contact Form 7, Polylang, WPML
Requires WordPress 5.8 6.3
Requires PHP 7.2 8.0
Tested up to 7.1 7.1
Phones home No No
External services api-m.paypal.com, api-m.sandbox.paypal.com, my.cartflows.com, www.toddlahman.com www.googletagmanager.com
Blocks 7 —
Shortcodes 13 —